Growing businesses need to adapt to environmental and technological changes. This major prepares students for the challenges of establishing and growing a business in today’s dynamic climate. EU will help students build the framework for their new venture and provide them with the skills necessary to become an entrepreneurial leader. Students will develop key capabilities for success in the areas of new product and service development as well as small and family business management.

ABOUT THE PROGRAM

Participants of this major will develop skills for success in the areas of new product development as well as business management.  

 

During this program, students will:

 

  1. Develop the skills to become a successful entrepreneurial leader.
  2. Understand different innovation models for startups, existing organizations and multinational corporations.
  3. Learn how to implement dynamic thinking and ideas for new product development.
Program Duration
1 year
Credits
90
Teaching Language
English
Start Dates
October, January, March
You can do it in
Barcelona, Geneva, Montreux, Munich, Online
Schedule
Full-time / Part-time
DEGREE AWARDED
  • A university-specific MBA degree (título propio)* awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Advanced Studies from EU Business School Switzerland.

 

* The MBA programs (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, were authorized to be offered at EU Business School Munich GmbH on April 13, 2021, following article Art. 86 Abs. 3 BayHSchG. For more information about university-specific degrees (título propio) and state-recognized university titles, please refer to the section Degrees at EU Business School on our website at eumunich.com/degrees.

 

ADDITIONAL QUALIFICATION

 

Degree-awarded

 

  • A state-recognized MSc in International Management from University of Roehampton in London, U.K.

         

          or

 

  • A state-recognized MBA from University of Roehampton in London, U.K.

 

          +30 ECTS (60 UK Credits) 

PROGRAM
(18 CH | 23 ECTS)
  • This course introduces the knowledge framework of management and how it differs from leadership.

    It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration.

  • An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.

  • An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals . The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.

  • The course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.

  • This course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data- based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically emphasizing the role of data in drawing conclusions.

  • The seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills, abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

  • This seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

(21 CH | 27 ECTS)
  • This course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.

  • This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations.

    Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.

  • International managers in industry and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.

  • The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.

  • This course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.

  • This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.

  • As businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses a few case study examples that highlight the issue.

  • This two-part personal and professional development program prepares postgraduate students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.

  • The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

(15 CH | 20 ECTS)
  • This course examines the strategies, processes, tools and techniques used by leading-edge companies for new-product development. It examines different stages of product development, from idea generation to market testing. Although the primary focus of the course is on physical products, much of the material is also relevant for the design of new services. This course provides an opportunity to develop both conceptual and tacit knowledge of the main methods and processes used in the development and evaluation of new product concepts. Identifying opportunities, developing strategies and designing processes for the creation of new products are key responsibilities for both entrepreneurs and managers in established firms.

  • The purpose of this course is to explore business creation and growth as a multidimensional phenomenon in both independent and corporate (intrapreneurship) settings. By linking theory and practice the course aims to provide students an entrepreneurial perspective and a hands-on experience in the development of new business ventures. This course helps students gain an understanding of the business and marketing principles necessary to start and operate a business.

  • This course examines leadership and management principles which relate to innovation. Emphasis is placed on the understanding of the different innovation models for start-ups, existing organizations, multinational corporations and global networks. Nowadays, it’s impossible to be a leader without innovative thinking, i.e. without the ability to lead organizations in an ever-changing business context, nor can innovation be driven without leadership skills, i.e. without the capacity for envisioning strategic directions, engaging others, finding resources, and implementing that vision. In short, nowadays leadership and innovation go hand in hand. This is particularly true in the context of sustainable development of business and society, which constitutes the ability to grow without compromising the availability of resources for future generations.

  • This course provides a basic framework for understanding how to manage disruption. Students will learn how to apply models that clarify the interactions between technologic issues, competition, market change, organizational capabilities, digital transformation, and internal/external environments. It also explores the concept and dynamics of digital transformation and change, and the complex effects change can have on individuals, teams, projects and organizations. The course emphasizes the importance of agile leadership to successfully deal with the new imperatives of disruption.

  • Family businesses are characterized by distinct core competencies that can result in unique competitive advantages. They take a long-term view of the business—across generations. Like every company, family businesses must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family businesses also face a unique set of challenges and opportunities. The course explores and analyzes family business continuity challenges and best management practices. The focus of this course is on pragmatic, action-oriented, management, governance, family business policies and family/business leadership skills.

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  • EU Research & Dissertation Seminars*
  • EU Dissertation
    15 CH / 20 ECTS
*EU Research & Dissertation Seminars will be taken over 2 terms
EMPLOYABILITY

Graduates of the major in entrepreneurship can go on to start their own business or pursue a career in:  

 

• Information technology 

• B2B/B2C sales 

• Venture capital 

• Consultancy 

F
ADMISSIONS

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